Bass Pro Shops Flyer (registered name: BPS Direct, LLC) has a chain of more than 60 stores (2 stores in Canada) of BASS PRO SHOPS “Outdoor World”, a huge retail store for outdoor equipment. Companies that are. It is the third largest sports equipment sales business in the world.
In the 1970s, founder (now CEO) John (Johnny) Morris started a fishing bait sales business in Missouri, USA, behind his father’s liquor store. After that, he succeeded in catalog sales of fishing tackle and outdoor equipment, and now he is expanding large stores nationwide, and as a sports equipment sales business, it is one of the largest retail chains in the United States along with Sports Authority. ..
At the time of its founding, it mainly sold fishing equipment, but now it has become the majority of sales of golf equipment and apparel related products, including firearms and hunting equipment. Partnerships with are also in progress.
In addition, it has a subsidiary, Tracker Marine, which manufactures and sells pleasure boats.
It also develops resort accommodation / restaurant business.
At each store, we are particular about the product layout and the display inside the store, and huge waterfalls, aquariums, stuffed animals, etc. are displayed to create a sense of reality in nature. There are all kinds of outdoor and sporting goods, large pleasure boats and even ATVs are sold in the store, restaurants, arcades, gift shops, live shooting ranges, etc. are also available, and some stores are barber shops and travel agencies. It can be said that it is typical of American-style one-stop shopping, including stores.
In addition, clothing and accessories with the “Bass Pro Shops flyer” logo and mark are popular as “redneck fashion items” in a good way.
Since the company originally started as a catalog sales business, it is also focusing on complex catalog / internet sales in partnership with various media, especially for sports CS channels such as Versus and Outdoor Channel. It provides programs (free viewing of past broadcasts).