Centra Flyer is an Irish supermarket chain operating in the Republic of Ireland and Northern Ireland. The stores are independent franchises and the Centra brand belongs to the Musgrave group. In 2002, Centra’s turnover was 652.6 million euros.
The chain of stores was originally launched in the Republic of Ireland under the name VG in 1960. In 1979, the VG brands changed their names to Centra and SuperValu. The company also established itself in Northern Ireland. In 2002, Musgrave, the parent company, bought the Wellworths branded North Irish stores and rebranded them under the Centra and SuperValu brands.
Musgrave offers three different franchise formats for Centra Flyer stores: small grocery stores, mid-size convenience stores, and larger size supermarkets. In fact, the majority of Centra stores are based on the former format as Musgrave also offers SuperValu franchises for convenience stores and supermarkets.