The Michaels flyer, Inc. owns and operates specialty arts and crafts retail stores for hobbyists and home decorators in the United States and Canada. It operates Michaels stores which carry approximately 45,000 basic and seasonal stock units (SKUs) in the arts, crafts, framing, flowers, home decor and seasonal merchandise.
The company also offers private labels, including Recollections, Studio Decor, Bead Landing, Creatology, Ashland, Celebrate It, ArtMinds, Artist’s Loft, Craft Smart, Loops & Threads, Simply Tidy, Make Market, Foamies, LockerLookz, Imagin8 and Sticky Sticks . In addition, it manufactures and supplies pre-cut rugs and custom framing items, and distributes crafts and hobby products under the Darice brand.
As of February 1, 2020, The Michaels flyer operated approximately 1,274 Michaels retail stores in 49 states and Canada. It also serves its clients through the Michaels.com, ConsumerCrafts.com, Canada.Michaels.com, Darice.com and AaronBrothers.com websites, as well as through its Michaels app. The Michaels Companies, Inc. was incorporated in 1983 and is headquartered in Irving, Texas.