Toys R Us Flyer is an international retail chain of toys, clothing and baby products owned by Tru Kids, Inc. (tradename Tru Kids Brands) and several others. It was founded in April 1948 and is based in Wayne, New Jersey, in the New York metropolitan area.
Founded by Charles Lazarus in the modern version of him in June 1957, Toys “R” Us’s origins can be traced back to Lazarus’ children’s furniture store, which started in 1948. He added toys to his offering, and she finally shifted her focus. The company had been in the toy business for more than 65 years and operated about 800 stores in the United States and about 800 outside the United States, although these numbers have steadily declined over time. In its heyday, Toys “R” Us was considered a classic example of a large specialized distribution.1 However, with the rise of mass stores, as well as online stores, Toys “R” Us began to lose its share in the toy market.
Toys R Us Flyers filed for Chapter 11 bankruptcy protection on September 18, 2017, and its UK operations went into receivership in February 2018. In March 2018, the company announced that it would close all of its US and British stores. British stores closed in April and US stores in June. Toys “R” Us’s Australian wing went into voluntary receivership on May 22 and closed all of its stores on August 5, 2018. Stores in other international markets such as Asia and Africa were less affected, but chains in Canada , parts of Europe and Asia were eventually sold to third parties.
The company Toys R Us Flyer continues to operate as a licensor to the chain’s international stores, but its lenders announced in October 2018 that they planned to relaunch the US Toys “R” Us business in the future. Lenders also partnered with Kroger to add fleeting “Geoffrey’s Toy Box” stores (named for the chain’s mascot) to select locations to host Toys “R” Us during the holiday shopping season. On January 20, 2019, the company emerged from bankruptcy as Tru Kids.2 To date, there are only two locations open in the United States.
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