Safeway Flyer is an American supermarket chain founded by Marion Barton Skaggs in April 1915 in American Falls (Idaho). It is a subsidiary of Albertsons after being acquired by private equity funds led by Cerberus Capital Management in January 2015. Safeway’s main base of operations is in the western United States with some stores located in the Atlantic region Middle East Coast. Safeway is based in Pleasanton, California, and its parent company, Albertsons, is based in Boise, Idaho.

Safeway Flyer stores operate with a stylized white “S” logo within a rounded red square with the tagline “Ingredients for Life.” Following the trend of organic products, stores have expanded the number of organic fruits and vegetables in the produce section and offer other items under the “O Organics” label. Stores may have a Starbucks, a deli counter, a meat department, a produce section, a flower department, a bakery, a pharmacy, a liquor section, and / or many non-perishable aisles. The stores offer many private labels of their own, as well as big name brands in all product categories.

Following the purchase of existing stores and the opening of new stores in 1932, Safeway had approximately 3,400 outlets in the United States and Canada. After that, the network, largely due to the Great Depression, was forced to stop aggressive expansion, focusing on cost containment. In addition, many smaller grocery stores began to close as Safeway preferred the larger supermarket format. In 1933, the grocery retail chain was the second after the Great Atlantic and Pacific Tea Company and Kroger.

In 1935, Safeway weekly flyers sold its nine stores in Honolulu, Hawaii “… due to the inconvenience of adequate supervision.” [6] In 1935, independent California grocers persuaded the state legislature to impose a progressive tax on chain stores. Before the law came into force, Safeway won a referendum in 1936 in which a majority of voters voted to repeal the law. In 1935, the Canadian branch of the bankrupt American chain Piggly Wiggly (179 stores) was purchased.